The Fielden family, owners of Rocky Mountain Flatbread Company.

The Fielden family, owners of Rocky Mountain Flatbread Company.

Slice of the good life

Rocky Mountain Flatbread Company discusses its recipe for success

The Rocky Mountain Flatbread Company’s co-founders, Dominic and Suzanne Fielden, have always factored pie a bit differently – much to the delight of customers of all ages.

Consider them champions of thin-crust pizza with a true depth of character. By sticking to a core philosophy of organic freshness, together with executive chef Oliver Zulauf, they are offering a slice of the good life to even the most health-conscious diners. Since carrying the concept of fresh and frozen organic pizza to Vancouver in 2005, the eco-centric duo have been busy building a business and fulfilling a vision.

In making a common North American staple spectacular, Rocky Mountain Flatbread has already garnered plenty of praise, most recently from Rachel Ray, who dubbed them one the best family dining experiences on the continent.

Healthy pizza? Rocky Mountain Flatbread’s founders would never have settled for anything less.

Regardless, there is no denying that the kids are having more fun than anyone.

It is not just the organic ingredients that put the Rocky Mountain Flatbread Company at the head of the class. It’s the ethos.

For starters, their staff are often as busy at school as in the kitchen. Family-friendly from the beginning, the Rocky Mountain Education Society delivers direct to the classroom with hands-on programs aimed at encouraging eco-preneurialism.

Such triple bottom-line thinking has always underlined their efforts. Early adopters of the Green Table energy standards, OceanWise all the way and indelibly linked with local suppliers and growers, Rocky Mountain Flatbread’s greatest achievement lies in making its philosophy so appealing to its youngest guests.

This has translated into a wealth of initiatives ranging from eco-friendly holiday gift sales to teaming with Vancity and local organic suppliers to host Pocket Markets. Dropping into classrooms with programs aimed at teaching kids more about the food they eat is simply part of the Rocky Mountain Flatbread ethos – and families are eating it up.

For the Fieldens, who have three children of their own, it all speaks to the philosophy that has guided their business plan from the start.

As forward-thinking change consultants in their prior lives, working together with their youngest patrons has been a key goal.

“We’re fortunate to have a tremendous team, all experts in their own right, who are extremely bright and generous. We’ve had over 15,000 kids through our various programs and it has been an amazing experience for all of us. The kids never fail to inspire us in return,” said Suzanne Fielden.

With the recent opening of another location on Main Street, little has changed – and that is a good thing. The Wall of Heroes, celebrating local growers, educators and entrepreneurs has grown, but the focus on family-friendly food morning, noon and night has stayed strong.

From their all-organic play areas to the frenzied fun of kids pizza-making nights to the ongoing initiatives of their education society, no other pizza parlour really comes close to approximating the Rocky Mountain Flatbread experience.

And while the secrets of their ultra-thin crust and special organic sauce remain under wraps, they offered up a quartette of dishes that can be enjoyed by the whole family, both in preparation and at the table.

For more information about their education programs, visit their website at


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